Do you have a Web site? Take advantage of it! Draw people to your site, so they can learn more about your company, and then you have a chance of earning a new customer. There are so many ways to get people to your Web site, in a huge variety of price ranges. A great place to start is by taking advantage of the free ways of drawing Web traffic. Here are two great ways to do that!
What do you know that your potential customers might find useful? Write helpful, useful articles about subjects related to your industry, and those who read them will take notice! For instance, if you are an insurance agent, you could write about real-life ways to keep premium costs down, etc. Once articles are written, submit them to popular online article submission sites like www.ezinearticles.com and www.ideamarketers.com. Put links within the articles that lead back to your Web site (within the site’s editorial guidelines) and you will create a stream of free traffic to your site. It’s typically free to submit your articles, and you also get a spot to put your own custom promotional text.
You probably have a lot of information about your industry -- useful information that people could benefit from. Go out and answer questions about your industry that people are asking on answer sites like answers.yahoo.com and answers.business.com. You can browse through the questions that might apply to the product you sell, so that you are only answering relevant questions. Then, you can add a note within your answer, to let the question-asking party know that you are available if they need any more advice or help. Some answer sites also allow you to include a link back to your own Web site, where you can direct them to find more information. This can improve your SEO efforts, which is an added benefit!
Submitting articles and answering questions is a great way to show what you know, position yourself as an expert in your industry, and draw more traffic to your Web site, all for FREE!