What is the CAN-SPAM Act and How Does This Affect my E-mail Marketing?

Maybe you’ve finally decided to take the plunge and start to do e-mail marketing, but you’ve heard about regulations and wonder where to learn more? E-mail marketing is a great way to stay in touch with customers or prospects when done correctly, but there are definitely rules and regulations a business must follow! Read all about the Federal Trade Commission’s CAN-SPAM Act and its requirements by clicking the link below.

http://www.ftc.gov/bcp/edu/pubs/business/ecommerce/bus61.shtm

Be sure to read the details and regulations about e-mailing marketing before starting your first campaign. If you do not comply with these rules, you might just be sorry later on.

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