When you search for things on the internet, do you ever wonder how those “Sponsored Ads” appear alongside the regular search results? Those ads are in fact paid advertisements. Companies pay for ads that show up based on the words people type in, or based on the content people are looking at. Companies use pay per click advertising as a way to draw people to their Web site. Here is a very general overview of how it works:

  1. You choose the keywords you want people to find your ads with.
  2. You write ads that match up with the keywords.
  3. You pay only when people click on your ads.

Of course, there is quite a lot more to it than this, but this is the general idea. There are many different pay per click marketing programs available. Google’s program is called “Google AdWords”.

The good thing about pay per click marketing is that you get to choose how people find you, and you only pay when somebody clicks on your ad. However, if you do try pay per click marketing, be sure to be specific enough in your efforts that you don’t get meaningless clicks, yet not too specific that you don’t get any clicks at all. The key is to find a good balance between those two.

To learn more about Google AdWords pay per click marketing programs, visit this link:
http://www.google.com/adwords/smallbusinesscenter.